The amount of the transaction, through which the company founded in 2021 acquires 100% of the capital of Konbini, previously mostly owned by the Perrodo family, owner of the oil company Perenco, has not been specified. This acquisition, announced in September, aims to place DC Company “at the forefront of the French media group ecosystem,” said its founder, Geoffrey La Rocca, to AFP. “Technology is becoming essential for us” to “prepare for the future” and “enrich our content,” adds David Creuzot, for whom innovations like augmented reality could “reshape many things.” Now profitable with over 20 million euros in revenue, Konbini owes half of its income to “brand content” (production of content for brands), still “at the heart of our strategy,” he adds.
The media employs around 175 people, including 40 press card holders. Owner of the parody site Le Gorafi and the women’s media Les Eclaireuses, DC Company is also a shareholder in I/O Media (Têtu, The Good Life…) and includes the Propuls’her incubator and the DC Club community of entrepreneurs and leaders. Last year, billionaires Rodolphe Saadé (CMA CGM) and Xavier Niel (Iliad) invested or reinvested in Brut, while billionaire Daniel Kretinsky (CMI) acquired 45% of Loopsider.