Ante la disminución récord de las ventas de cigarrillos, los gigantes del tabaco se ven obligados a reinventarse

The announcement had the effect of a thunderclap. British American Tobacco (BAT) – owner of brands like Lucky Strike, Dunhill, and Kent – revealed on December 6 a one-time charge of 29 billion euros in its 2023 accounts. This impairment of assets concerns Reynolds American (Camel, Newport…), acquired in 2017 for nearly 50 billion dollars, […]