The term SUV, which stands for “Sport Utility Vehicle,” can be translated into English as “sport utility vehicle.” Its exact origin is difficult to pinpoint, whether it is a marketing term or an abbreviation coined by a journalist struggling to classify it.
However, it was used as early as the 1970s in the United States, in a promotional brochure extolling the virtues of the new Jeep Cherokee. This model aimed to be shorter, narrower, lower, and especially lighter than the 1962 4×4 Wagoneer.